Qfm is administered by a fully registered cultural association. The Asociación Cultural para la Difusión de las Artes y las Músicas de Canarias, registered with the Gobierno de Canarias (G1/S1/16504-10/TF), now operates and administers Qfm 94.3 and www.Qmusica.com as non-profit making entities, aimed at promoting unsigned and independent musicians, art and alternative Canarian Culture.
Unique musical content is one of Qfm's key ingredients. Latin Jazz, Smooth Jazz, Acid Jazz, Soul, Bossa Nova, World Grooves, Cool Blues, JazzFunk and Balearic Chill make up the output. Worthy unsigned and independant artists are promoted,and we are not influenced by record labels, hyped charts or music industry manipulation.
This format is unique to Qfm, and judging by the positive response, has gained the station an immense amount of respect, as well as succeeding with the convertion to radio of many discerning music lovers, previously disenchanted by the over-commercialised music policies and out of date presentation of mainstream radio.
The Canary Islands have recently gained the title of the World's finest year round tourist destination, and are home to an growing core of cosmopolitan and sophisticated residents, both native to the Islands and immigrants from every continent. Qfm feels proud to have been part of this social transition, albeit in a small way.